This Saturday marks the start of the largest annual rugby tournament in the northern hemisphere – the Six Nations Rugby Championship. The tournament will be shown in Flanders on Play Sports – the Telenet sports package. It is the CEO of Telenet himself who – very exceptionally - is starring in a promotional video to announce the broadcasting.
“I have played rugby myself and am still a massive fan. As a smaller sport here in Flanders, we are keen to highlight it to the public with Play Sports. Rugby is actually one of the most enjoyable sports in the world to broadcast. The matches are full of action. Respect and fair play are the highest good. You will hardly ever see players protesting a referee’s call. The mutual respect between the teams is also enormous. So, I am not only a fan of the physical, powerful and fast action, but also of the noble values that are part of rugby. These are all reasons why I am keen to be personally involved in its promotion.” John Porter, CEO Telenet.
The Six Nations Championship is the largest annual rugby tournament in Europe. The battles will be incredibly tough and the atmosphere crazy. The six traditional European rugby nations – England, France, Ireland, Wales, Scotland, and Italy – will compete against one another for six weeks for the title of best European rugby nation. Which team ends up winning is of little importance to John Porter.
“I am a fan of the sport itself– and not so much a particular country or team. In the video I wear the shirt of the Belgian national team. Since they are not participating in the Six Nations League, I maintain a neutral position. For me, it is primarily about the experience, about the sport and the mutual respect between the players. You will see how, at the end of each match, the losing team will form a guard of honour for the winners. For me, that is sport at its best.” John Porter, CEO Telenet.
The first day of play (4 February starting at 3:40 p.m.) can be viewed by all Telenet customers on Play Sports Open (channel 11). The best matches can be viewed by subscribers on Play Sports (channel 200 or higher).