WIGO responds to changing customer behaviour patterns
The 'telecom behaviour' of consumers has changed considerably in recent years. Data use is doubling every 18 months and the boundaries between fixed and mobile services are becoming increasingly indistinguishable. Customers are continually communicating with each other and watching video en masse without differentiating between the technology or equipment supporting these services. In order to respond to this development Telenet is launching WIGO: the first genuine all-in package targeted at families and businesses.
“We have noticed that more and more customers and companies are no longer interested in which technology is used to connect them. Customers want to move on and it is up to us to facilitate this requirement using the easiest possible method. We already introduced KING & KONG, Whop & Whoppa and FLUO to simplify what we have to offer and to enable the customer to select the most suitable product for their needs. WIGO makes it even easier: we are removing the barrier between fixed and mobile services in terms of both usage and charges/invoicing, because WIGO allows every family member or everyone in the company to make unlimited calls in Belgium, watch TV on any screen, surf the most powerful internet in Flanders and use a generous ‘bundle’ of mobile data – at a fixed price. Customers only need to ask themselves: ‘how much data does my family or business use?’” Sr Vice-President Residential Marketing Jeroen Bronselaer explains.
Data sharing tailored to the requirements of your family or business
Research has demonstrated that data usage can vary considerably between customers and age groups. Large families use more data than small ones. The average mobile data use of a Telenet customer currently amounts to 700MB per month and is rising. Teenagers use up to 3 times more mobile data than their parents. Moreover, when customers are given the opportunity for unlimited surfing the company has noticed an increase by on average 80 %.
That is why customers can select a WIGO option tailored to their needs: WIGO is available with 3 different mobile ‘data bundles’, which can be shared in line with the requirements of individual family members or company employees. An online tool will be available to help customers choose the best WIGO package for their purpose.
Businesses can choose between WIGO Business packages that provide:
WIGO Business includes a dedicated business helpdesk, super fast repairs, security pack and individual .be domain name.
1 in 2 Whop & Whoppa customers can cut the cost of their telecom expenditure with WIGO
With its extensive mobile data bundles and unlimited calls for all family members WIGO doesn’t just offer benefits in terms of content. Families often have several subscriptions with different providers for their fixed and mobile services. Many customers will be able to cut their telecom expenditure by choosing a single all-in telecom formula. An independent GfK survey of more than 1900 Flemish consumers, has demonstrated that 51% of Whop or Whoppa customers would be able to reduce their telecom bill by choosing WIGO. More than 72,000 families that are already obtaining their fixed and mobile telecom products from Telenet will be proactively approached and mailed a savings proposal in the coming days.
First stage in commercial merger of Telenet and BASE
WIGO is a first significant step in the amalgamation of Telenet and BASE, which focuses on providing outstanding product experiences and customer service. Telenet and BASE are jointly introducing WIGO. Not only will Telenet and BASE customers be offered a personal package based on their current services, from 20 June WIGO will also be available from BASE stores in Flanders and Brussels.
Comprehensive information on WIGO and WIGO Business can be found at telenet.be/wigo or telenet.be/wigobusiness
 Independent survey of Telenet customers, carried out by Ipsos, 2016
 Telenet Business Prices excluding VAT but including Telenet Business services
 Independent survey of 1994 Flemish consumers with respect to their total telecom bill, carried out by GfK, 2015. Only costs for services that are also provided as part of WIGO were used in the comparison.