Telenet signs research contract with K.U.Leuven

Monday, August 2, 2010 —

Focus on the impact of 3D television and the viewing experience

- Telenet has today signed a three-year research contract with the Laboratory for Neurophysiology and Psychophysiology of the K.U.Leuven Medical School. Together with the K.U.Leuven, the Mechelen-based company is planning to examine the impact of 3D (television) images on the human brain. The research project, under the leadership of Professor Guy Orban, will focus in particular on the neural processing of 3D images in the human brain using functional imaging. The cooperation between Telenet and the Katholieke Universiteit Leuven (Catholic University of Louvain) was established in the context of the "Digital Wave 2015" plan, an innovation programme launched by Telenet to help Flanders maintain its pioneering role in an environment that is very quickly turning digital.

Cfr press release