Thursday, July 30, 2015 —
Inge Smidts, Senior Vice President residential marketing, is to become Chief Marketing Officer at Liberty Global.
- Inge Smidts, Senior Vice President residential marketing of Telenet, takes over as Chief Marketing Officer at Liberty Global as of 1st September. Jeroen Bronselaer, the current Vice President Product Entertainment, will become the new Senior Vice President Residential Marketing of Telenet and member of the Senior Leadership Team. Smidts' appointment once again proves that Telenet talent is well respected in the international cable and telecommunications world.
Inge Smidts, who currently heads the Residential Marketing Department at Telenet, will take up the role of Chief Marketing Officer (CMO) at Liberty Global. In this role, Inge Smidts will be responsible for translating "the voice of the customer" into relevant customer propositions and will help Liberty Global affiliates to deliver the best connectivity and entertainment products and services in their markets.
John Porter, CEO of Telenet commented: "The promotion of Inge Smidts is a tribute to all the Telenet talent and recognition of the successful implementation of our strategy. The advantage of being closely linked to an international group like Liberty Global creates tremendous opportunities for our people. Together with her very experienced team, she has managed to introduce such brilliantly successful products as King and Kong, Whop and Whoppa, Play and Play More and - this month - Play Sports. I'd like to thank Inge for her strenuous efforts in helping build Telenet as an innovative, customer-focused company."
Jeroen Bronselaer, currently Vice President Product Entertainment of Telenet, will succeed Inge Smidts and will be named Senior Vice President Residential Marketing. Jeroen Bronselaer will become a member of the SLT and will report to John Porter.
John Porter: "I'm delighted to announce that Jeroen Bronselaer will take over as Senior Vice President Residential Marketing of Telenet. Jeroen is an outstanding manager, with a proven track record in the media business, and a strong personality that will take Telenet to the next level of connected entertainment. I wish Jeroen every success with his new challenge".
These appointments will be effective 1 September 2015. Inge Smidts will continue to operate from Mechelen.
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