Telenet expands its entertainment offering with HBO Max

Mechelen, 28 September 2026 – Starting today, customers can subscribe to HBO Max directly through Telenet and pay for their subscription via their trusted Telenet bill. This makes Telenet the first telecom operator in Belgium to integrate the popular streaming service into its billing platform. Customers can choose from three subscription plans and manage their subscription easily through MyTelenet.

Easy access through one central platform

The HBO Max app was already available on the Telenet TV box. New today is the ability for customers to subscribe to, manage and pay for their HBO Max subscription directly through Telenet. With the addition of HBO Max, Telenet continues to strengthen its entertainment offering, giving customers the flexibility to choose the services that best suit their needs.

"Today, customers increasingly combine traditional television with streaming services. We want to offer them maximum flexibility without compromising on convenience. By adding HBO Max to our portfolio, we are bringing a leading international streaming service to our customers and making it even easier for them to manage all their entertainment services through one trusted platform," says Stijn Eulaerts, VP Premium Entertainment.
Tim Beudel, Director Affiliate Sales Benelux, Warner Bros. Discovery, adds: "We are delighted to further expand our collaboration with Telenet. This integration makes HBO Max even more accessible to viewers in Belgium, allowing customers to subscribe and enjoy our broad portfolio of internationally acclaimed HBO Original series, movies, documentaries and iconic franchises more easily than ever. This includes the highly anticipated Harry Potter series, which premieres this Christmas. Together with Telenet, we remain committed to driving the continued growth of HBO Max in Belgium."

Three subscription plans

Customers can choose from three HBO Max subscription plans: HBO Max Basic with ads (€6.99 per month), HBO Max Standard (€10.99 per month) and HBO Max Premium (€15.99 per month). Subscriptions can be activated, upgraded, downgraded, or cancelled at any time through the MyTelenet web portal or the MyTelenet app. Visit the website for more information.

Vanessa Zwaelens

Spokesperson, Telenet group
vanessa.zwaelens@telenetgroup.be+32 (0)15 33 55 44

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About Telenet group

As a provider of entertainment and telecommunications services in Belgium and Luxembourg, Telenet group aims to offer its customers the best possible experience in the digital world. Through its Telenet, BASE and TADAAM brands, the company provides digital television, internet, and fixed and mobile telephony services to residential customers in Belgium. In the Grand Duchy of Luxembourg, Telenet group provides these services under the Eltrona brand. 

Telenet Business serves the business market in Belgium and Luxembourg with connectivity, hosting and security solutions. With more than 3,000 employees, Telenet group has one clear goal: to make living and working easier and more enjoyable. 

Telenet group is an integral part of Ziggo Group, which brings together Telenet group and VodafoneZiggo. Telenet group continues to operate under its own brands and remains responsible for its customers, employees, strategy and performance in its markets. Ziggo Group is 90% owned by Liberty Global and 10% owned by Vodafone Group. 

More information about Telenet group and its products is available on the Telenet website. The Telenet group newsroom can be found on the press website. 

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